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Product Management 💻
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Senior Product Manager

● Led product and development for AdAction's Offerwall product, AdGem.● Launched Service Hub, a new internal support product that improved player support experience and internal team operations. This move is projected to save AdAction $60K annually and, in the long run, allows for multi-reward support, which should increase future profit margins.● Shipped a redesigned Offerwall, which increased player retention and engagement by 30% in 2023.● Led a mobile fraud OS targeting initiative that decreased chargeback rates by 50% across Q1-Q2 2023.● Developed a new API-driven product strategy and roadmaps for the AdGem product suite.● Implemented standardized product management practices and workflows across discovery, requirements, development, and go-to-market communications.● Successfully split AdGem's product and development team into three distinct groups, resulting in dedicated product ownership and more efficient delivery.● Managed 2 Associate Product Managers, empowering them to lead their respective development teams and products.

Solution Owner & Sr. Product Manager

● Owned large-scale, complex software delivery product management operations and go-to-market strategy for Spark Equation’s client base.
● Executed product strategy for Spark Equation SaaS clients — Retail Operations & E-Learning, Advertising, HR & Payroll, Logistics, and Low-code, no code software.
● Led design, engineering, and go-to-market teams; demonstrating leadership expertise while ensuring delivery of best in-class-software solutions and successful client business outcomes.
● Created product-driven growth initiatives for clients by identifying market opportunities and evaluation of project economics through agile planning, budgeting, software engineering, and support.
● Responsible for client deliverables - market research, user research, budget planning, roadmaps, sprint schedules, and stakeholder presentations to clients, customers, and executive leadership.
● Enhanced on-going Product Management and Solution Owner processes, frameworks, best practices, principles, and case studies with CEO.Certifications

• Appian Associate Developer Certified

Manager, Product Management

● Responsible for all product, strategy and go-to-market operations across Active Network’s $10M collegiate athletics SaaS business (JumpForward) reporting directly to the President and Executive team.
● Led global R&D team of 20 – 12 engineers, 2 product managers, 2 designers, and 4 QA engineers in Chicago, Dallas, and China.
● Co-led company integration and transition during acquisition of JumpForward in May 2016 across Product, Engineering, Design, Support, and Data teams.
● Established new R&D practices improving team productivity and product quality across UX/visual design, agile development, bug triaging (<9% bug escape rate) and customer support reducing customer reported issues by 35%.
● Designed and launched JumpForward's Athletic Administrator iOS App used by over 20,000 department staff.

Product Manager III

● Promoted to Product Manager III after acquisition by Active Network.
● Led product & cross-functional team of 25 from inception to release of new product to meet NCAA Student-Athlete Time Demands Legislation in under 6 months leading to an increase in customer base to over 65% of D1 athletic departments.
● Designed and led development of JumpForward’s Student-Athlete application across iOS and Android used by over 100K collegiate student-athletes every year.

Senior Product Manager

● Led all product, development, and customer support strategies for JumpForward’s (JF) product suite.
● Designed, developed, and released JF’s Digital Forms and Workflow System, which processed over 4M
digital forms annually.
● Designed, developed, and released JF’s Complimentary Tickets product used by over 250 college athletic
departments, with complete integration into the JF product suite.
● Designed and led development of JF’s Camp Solution, which processed over $10 million since its launch in
April 2014 and was a key disruptor in the college camps space leading to JF acquisition.
● Led a R&D team of 10 (3 remote in India) and revamped engineering processes by implementing weekly
code reviews, agile methodologies, and design standards.
● Led full company rebranding initiative; new website and GTM message, documented design standards.

Product Manager

● Created, designed and led engineering of JumpForward’s (JF) inaugural Compliance Toolbox SaaS product used by over 350 college athletic departments to maintain and monitor NCAA compliance.
● Managed product and engineering teams in development of JF’s Coach Solution Web App used by over 20,000 coaches as the hub for all recruiting and team operations.
● Designed and led engineering development of JumpForward’s iOS App & Android Apps, which are used daily by over 5,000 coaches for day-to-day recruiting and compliance activities.
● Designed JF’s Mass Email Marketing System, managed its development, and led its integration across JF web and mobile product suite resulting in an average of 5 million emails delivered monthly.
● Led each product from inception to release by wire-framing, design iterations, writing requirements, all front-end QA, developing help documentation, training sales and support and traveling to campuses to train top customers.